Hey everyone, how's it going? I'm doing okay. Happy Friday! Today I'm going to be talking about another Star Wars thing, but not one I was able to experience for myself, as that was an exclusive thing in the '70s and '80s. I'm talking about the newsletter for the Official Star Wars Fan Club, known as Bantha Tracks. So let's get into it.
So Bantha Tracks was to the Star Wars fan community what Star Wars Insider magazine is to us today. The official Star Wars website didn't exist yet, social media sites such as Facebook, Twitter, and X weren't around yet, YouTube didn't exist and while Starlog, Cinemafastastique, and Entertainment Weekly might've contained the occasional article that updated people on the production of The Empire Strikes Back, which was simply known as Star Wars II back then, but Bantha Tracks was where the really indepth stuff was told. Unlike Star Wars Insider though you had to become a member of the Official Star Wars Fan Club in order to get issues of Bantha Tracks as they weren't available on regular newsstands.
I've always thought that the Official Star Wars Fan Club and its various print publications, be it Bantha Tracks or Star Wars Insider, are what distinguished Star Wars from the corporate Sci-Fi franchises like Star Trek. Because Star Wars was made as an independent film, its initial marketing in 1976 and 1977 heavily relied on word of mouth and science fiction and fantasy fans to get the movie out to the masses. Lucasfilm's marketing plans could only take things so far, unlike Paramount and its marketing strategy for Star Trek: The Motion Picture in 1978 and 1979. And so I've always thought that Lucasfilm's relationship with Star Wars fans was the biggest reason the original movie did so well in 1977 and why the franchise grew as quickly as it did.
For example, the Official Star Wars Fan Club began less than a year after Star Wars came out, and even when Star Wars ended with the Droids and Ewoks cartoons in 1986, Lucasfilm transformed the Official Star Wars Fan Club into the Official Lucasfilm Fan Club in 1987, and continued that relationship with the fans, which continues to this day. The Official Star Trek Fan Club however was started by Dan Madsen in 1979, shortly after Star Trek: The Motion Picture came out, and before that many unofficial Star Trek fan clubs popped up in various cities around the world as early as the original show's debut in 1966. But Paramount didn't make Madsen's Star Trek fan club official until 1983, and it ended in 2005 when Enterprise got canceled by UPN. While the Official Star Wars Fan Club ended in 2010, the relationship with the fans didn't end.
I know I'm talking a lot about the fan club itself, but it's the reason that Bantha Tracks existed. It's also the foundation of what the relationship between Lucasfilm and Star Wars fans is today. However, I strongly suspect that if that foundation hadn't existed already when Disney took over the franchise after George Lucas sold Lucasfilm to Disney, we wouldn't have that relationship at all. Especially because by 2012 you didn't really have fan clubs for movies, TV shows, or entertainment franchises anymore. Most of them died out in the '90s, and magazines like Star Wars Insider had mostly died off or moved to a strictly digital version by 2012. Nintendo Power was gone, Starlog was gone, Disney Adventures was gone, and magazines like Entertainment Weekly had mostly gone completely digital, even though EW did published a physical magazine still. Even recently, there is no more magazine for Star Trek as the final issue of the most recent iteration, Star Trek Explorer was published a couple of months ago.
I really do feel like Bantha Tracks laid the foundation for the amount of behind the scenes access that Star Wars fans have, and had even before social media and YouTube became a thing. Aside from the interviews in Bantha Tracks, The Official Lucasfilm Fan Club Magazine, and Star Wars Insider, and the occasional documentary on TV, Lucasfilm had the running video diary on the official Star Wars website for all three prequel movies, various webseries including The Star Wars Show, and recap webseries for Star Wars Rebels that aired an episode the day after an episode of Rebels had aired.
I don't think any of that would've been possible in any decade, but particularly once Disney had taken over in 2010s, had Bantha Tracks and the Official Star Wars Fan Club hadn't laid those foundations with updates on Star Wars II and Star Wars III after the movie had come out in 1977.
Alright my friends, that's it for me for this week. Next time I'll be talking about the first expanded universe novel that was published in 1978, Splinter of the Mind's Eye, and then right after that will be The Star Wars Holiday Special. So until then have a great weekend and I will talk to you later. Take care.