Hey everyone, how's it going? I'm doing pretty well. Today, in spirit of this Sunday being May the 4th, a.k.a. Star Wars Day, I've decided to do another blog post on Star Wars Insider magazine. Last time I talked about this magazine, I went over the general history of the magazine from its humble beginnings as The Lucasfilm Fan Club Magazine in 1987 to it celebrating its 200th issue in 2021. I've also talked about my personal history with the magazine as well as the very issue that I ever got back in the spring of 1999. This time I'm going to be going over 12 issues of the magazine that came out between 1994 and 2006, which covered the announcement of the Shadows of the Empire Multimedia Project that Lucasfilm put out in 1996, the Star Wars Trilogy Special Edition releases, the Prequel Trilogy, and The New Jedi Order book series. So let's get into it!
The first issue of the magazine as Star Wars Insider was published in the fall of 1994, around the time George Lucas began writing The Phantom Menace. While the prequels had been announced the year before, and the Lucasfilm Fan Club Magazine had increasingly been adding more Star Wars content to the publication since that announcement, this was the first issue where Star Wars was the sole focus of the magazine.
Back in 1994 we didn't have the internet the way we do now. There was no official Star Wars website, no Wookieepedia, only message boards. There was no Disney+ or DVDs, Blu-rays or 4Ks. Star Wars Celebration wouldn't even exist until May 1999. There also wasn't Andor, The Mandalorian, or Ahsoka. The only way you could watch the movies and the two animated shows that were out at the time, Droids and Ewoks, were on VHS or on TV. In the case of the two cartoons, they were reruns, and those only happened in certain areas. So you were lucky if you got to watch those cartoons in the early to mid '90s, like I was as those two cartoons were my introduction to the Star Wars Universe. So this magazine was the only way to get news about the franchise, be it the novels, comics, video games, the Special Editions or the prequels themselves at this time. Yes, other publications such as Starlog, Entertainment Weekly, and Vanity Fair covered news about the movies, but not to the degree that Star Wars Insider did.
The very next issue announced the Shadows of the Empire project that would have everything except a movie. I'll be talking about this insane project in the very near future, but this was a way for Lucasfilm to gauge fans reaction to a new Star Wars project before the Special Editions came out the following year and before Episode I would be released in 1999, though at this point the plan was to release the movie in 1998, followed by Episode II in 1999, and Episode III in 2000, as George was planning on writing all three movies at once, and then film each one back to back, similar to how Peter Jackson would produce the Lord of the Rings movie trilogy in the early 2000s (I know, I need to talk about those at some point). As we all know, it didn't end up working that way with the prequels due to the sheer amount of work that needed to be done on The Phantom Menace, which resulted in the movie's release date being pushed back to 1999, Attack of the Clones being released in 2002, and Revenge of the Sith being released in 2005. This issue also introduced readers to Rick McCallum, the producer of the Special Editions and the Prequel Trilogy.
Issue 25 began a new column known as Prequel Update. This was a series of interviews the magazine conducted with Rick McCallum, updating fans on the state of each of the prequel movies which would run for ten years, from 1995 to 2005, and would end in issue 81, shortly before the release of Revenge of the Sith.
Issue 32 (not pictured) covered the 20th Anniversary of the franchise and issue 33 (pictured above) covered the premiere of Star Wars: The Special Edition in early 1997.
Issue 34 was the beginning of the magazine's full coverage of Episode I, which ran until issue 46, which I'll be talking about later on in this post. This issue announced the cast of the movie, including Jake Lloyd as the young Anakin Skywalker and Natalie Portman as Queen Amidala, though I don't think the character's name was announced until issue 43. Unlike today where, thanks to social media, you know just about everything about a movie, including all of the characters's names, before you ever see a trailer, back in 1997, the people who made movies and TV shows actually made the effort to keep some things secret from the audience, so that there'd be some surprises when you sat down in that dark theatre to see a movie for the first time, or when you sat down in your living room to watch the latest episode of your favourite TV show. Obviously there would still be leaks to the media, but studios and networks did their best to keep those to a minimum. And it was much easier, because, again, you didn't have production people posting pictures to their Instagram or Twitter/X feeds like you do today.
Issue 43 included full sized pictures of the main characters of Episode I, as well as their names and rolls in the movie. I don't know for sure, but I think this was the first time it was confirmed that Samuel L. Jackson was playing a Jedi Master in the movie. I think it had previously been announced that he was going to appear in the movie, but I think this was the first time his roll, and the name Mace Windu, was mentioned anywhere. Being that this was my first issue of the magazine, I don't know if he'd been mentioned in an earlier issue or not. The issue also announced that Del Rey was publishing a new series of Star Wars novels, beginning in the fall of 1999, with R.A. Salvatore having been hired to write the first book, which would be a hardcover, and Michael A. Stackpole writing a trilogy of novels (that ended up being reduced to a duology that would be published in paperback immediately after the first hardcover), and James Luceno, a newcomer to the world of Star Wars novel writing, writing two more of the paperbacks.
Issue 45 covered four things. The first was opening night of The Phantom Menace in various cities in the U.S., including George Lucas's hometown of Modesto, California. The second was the press screening of the movie in New York City, including bytes from the main cast. The third was a full chapter excerpt from the first book in the New Jedi Order book series, Vector Prime, which was still a few months away from coming out. This is the only time in my memory where Insider actually had an excerpt from an upcoming novel included in its pages. Maybe it happened in an issue that I missed, either before this one came out, or after, but it's the only time that I know of where this happened. The fourth and final thing this issue covered was the inaugural edition of the convention, Star Wars Celebration, which just wrapped up this year's edition in Japan almost two weekends ago. This event happened in Denver, Colorado in 1999, and it ended up happening the weekend after the shooting at Columbine High School, in Littleton, Colorado. There was even a letter from a girl whose sister was a student at Columbine in the letters column, Rebel Rumblings in the back of the issue.
Issue 46 was the last issue of the magazine to have full coverage of The Phantom Menace, with interviews with Jake Lloyd, Liam Neeson, Samuel L. Jackson, and Anthony Daniels. Sadly, I think this was the final time that Insider had an interview with Jake Lloyd. The magazine would return to the movie in later issues, being that The Phantom Menace would come out on VHS in 2000 and then on DVD in 2001, but this was the last issue to include indepth coverage. Also, by this point Vector Prime had come out, so they had an interview with R.A. Salvatore about the book in their book section called The Star Wars Bookshelf, which alternated with the comic book column, The Horse's Mouth (originally known as From the Horse's Mouth), for the first year or two of the book column's existence, before both columns would be included in every issue.
Issue 50 began covering Episode II in earnest with the announcement of Hayden Christensen being cast as Anakin Skywalker in Episode II, as well as in Episode III. There's also an interview with Hayden in the issue as well, the first of many for him. The issue came out in July, 2000, three months after The Phantom Menace had been released on VHS, but before it was announced that the movie would be released on DVD in 2001 about four or five years before it had been originally planned for all six Star Wars movies to be released on the format.
By issue 69, which covers the first season of Genndy Tartakovsky's traditionally animated Clone Wars micro-series, Attack of the Clones had been and gone in theatres, and the movie had come out on VHS and DVD simultaneously, it being the final Star Wars movie to be released on VHS, at least in North America, so the magazine began covering Episode III in earnest. However, unlike with Episode II, only three years earlier, there was no big casting reveal accompanied by an interview. Instead, it was announced in this issue that Peter Mayhew would be returning as Chewbacca for Episode III. Clone Wars was the first TV show for the franchise since Droids and Ewoks ended in 1986. It was also just a small taste of what was to come for the franchise in regards to television.
Again, there were no streaming services back in 2003. In fact, Netflix was still a DVD rental service at the time. So the only way you could watch this show was if you had Cartoon Network, or Teletoon if you lived in Canada when this show aired. And even then, because they were short cartoons airing between episodes of whatever shows were on on Friday nights, I think a lot of people missed this show when it originally aired, and caught it once the show became available on DVD in 2003-2004. Also, at this time the only Star Wars shows and movies that were available on DVD at this time were The Phantom Menace and Attack of the Clones. So, if you missed the show when it aired on Cartoon Network or Teletoon, that would be it.
Issue 81 was the final issue of the magazine to have the Prequel Update feature, after ten years and nearly 60 issues of updating the fans on the production of the Prequel Trilogy. Revenge of the Sith was wrapping up post-production at this point and it wasn't that long until the movie was going to be coming out in theatres. So while coverage of the movie would continue strong, including pieces on the movie's novel and comic book adaptations, this was the last chance that Rick McCallum would have to talk to Star Wars Insider before the movie came out.
Finally we come to issue 86, which covered Revenge of the Sith and how watching all six movies in episode order (I-VI) would change people's perspective of the Original Trilogy now that we had the full saga. It also began my second era of reading Star Wars Insider as after issue 49 in 2000, the magazine was hard to find at the bookstore I went to, the hobby store my dad still goes to wasn't carrying new issues of the magazine, I didn't have access to a comic book store in the early 2000s, and geek events like Ottawa Comiccon and the Geek Garage Sale were still about a decade away from becoming a thing here in Ottawa. So, besides issue 57, which came out in 2002, and issue 80, which came out in 2005, the magazine didn't start becoming available in my area regularly again until this issue came out in 2006. Occasionally, I would miss an issue, but for the most part I had every issue from 86 to 111, and then I had issue 113, and then every issue from 120 to about 197, as I was able to pick the magazine up at my local grocery store, which was great, as this was after Titan Magazines took over publication of the magazine in 2007, starting with issue 93.
And that my friends is it for my look at Star Wars Insider during the mid '90s to mid 2000s when the magazine covered the Special Editions and the Prequel Trilogy, as it was basically my era of the magazine and my favourite era of Star Wars as it was when I became a fan of the franchise. With May essentially being Star Wars month with May the 4th, Revenge of the 5th, and the 20th Anniversary of Star Wars Episode III: Revenge of the Sith, I have three more Star Wars related posts that I have planned for May. The first is a look at Shadows of the Empire, then I'll be taking a look at Star Wars Episode II: Attack of the Clones, and then, finally, I'll be looking at Star Wars Episode III: Revenge of the Sith. So, if you're a Star Wars fan, get ready to celebrate the franchise in all of its glory. Until then, have a great rest of your day and I will talk to you all later. Take care.